Endpoint Playground
Returns one Ulta Beauty product's full detail: name, brand, description, category, pricing, rating, review count, images, and every purchasable color/shade variant. productId is taken from a search result's product_id field or a product page's URL (e.g. pimprod2020260). sku is optional and selects a specific color/shade variant; an omitted or invalid sku still resolves the base product using its own default variant. An unrecognized productId returns 404.
14 Oct 2026: 9 variants; 3 fields had a value in every checked item.
Sample value profiles: name: “Blackest Black” and 8 other values.
curl 'https://api.crawlora.net/api/v1/ulta/product/pimprod2020260' \
-H "x-api-key: $CRAWLORA_API_KEY"| Parameter | Type | Required | Prefilled value | Description |
|---|---|---|---|---|
| productId (path) | string | Yes | pimprod2020260 | Ulta product id, from a search result's product_id field |
| sku | string | No | Numeric Ulta sku id selecting a specific color/shade variant |
{
"code": 200,
"msg": "OK",
"data": {
"product_id": "pimprod2020260",
"sku_id": "2574523",
"brand_name": "Maybelline",
"product_name": "Lash Sensational Sky High Mascara",
"description": "#### Benefits\n\n- Sky high lash impact from every angle\n- Soft, lightweight lashes with no flaking or smudging",
"category": [
"Makeup",
"Eyes",
"Mascara"
],
"currency_code": "USD",
"list_price": "$13.99",
"unavailable": false,
"rating": 4.5,
"review_count": 11861,
"images": [
"https://media.ulta.com/i/ulta/2574523",
"https://media.ulta.com/i/ulta/2574523_sm"
],
"variants": [
{
"product_id": "pimprod2020260",
"sku_id": "2574523",
"name": "Blackest Black"
},
{
"product_id": "pimprod2020260",
"sku_id": "2617940",
"name": "Burgundy Haze"
}
],
"url": "https://www.ulta.com/p/product-pimprod2020260?sku=2574523",
"source_url": "https://www.ulta.com/dxl/graphql?...",
"fetched_at": "2026-08-10T10:00:00Z"
}
}The sample response, schema and code snippets below work without an account. Sending a live request needs an API key.