Endpoint Playground
Returns one page of an Ulta Beauty product's customer reviews, plus the retailer's own site-wide rating summary (rating count, average rating, recommended ratio, rating histogram) for the product. product_id is taken from a search result's product_id field or a product page's URL. A product with zero reviews, or a well-formed but unrecognized product_id, returns a normal, empty result rather than an error.
14 Oct 2026: 10 reviews; 9 fields had a value in every checked item and 2 varied between items.
Sample value profiles: created_at: 2026-09-15 to 2026-10-05; rating: 3 to 5, median 5; verified_purchase: true in 0 of 10.
curl 'https://api.crawlora.net/api/v1/ulta/product/reviews?product_id=pimprod2020260' \
-H "x-api-key: $CRAWLORA_API_KEY"| Parameter | Type | Required | Prefilled value | Description |
|---|---|---|---|---|
| product_id | string | Yes | pimprod2020260 | Ulta product id, from a search result's product_id field |
| page | integer | No | Result page, 1-based, defaults to 1 |
{
"code": 200,
"msg": "OK",
"data": {
"product_id": "pimprod2020260",
"page": 1,
"page_size": 10,
"total_pages": 203,
"total_reviews": 2028,
"rating_count": 11861,
"average_rating": 4.45,
"recommended_ratio": 0.66,
"rating_histogram": [
428,
380,
825,
2021,
8207
],
"count": 10,
"source_url": "https://display.powerreviews.com/...",
"fetched_at": "2026-08-11T10:00:00Z",
"reviews": [
{
"id": "585043647",
"rating": 5,
"headline": "Best mascara",
"body": "I have fairly long, thick eyelashes...",
"author": "ollie",
"location": "NYC",
"verified_purchase": false,
"created_at": "2026-08-01T12:30:29Z"
}
]
}
}The sample response, schema and code snippets below work without an account. Sending a live request needs an API key.