Ulta Beauty API endpoint
Returns one page of an Ulta Beauty product's customer reviews, plus the retailer's own site-wide rating summary (rating count, average rating, recommended ratio, rating histogram) for the product. product_id is taken from a search result's product_id field or a product page's URL. A product with zero reviews, or a well-formed but unrecognized product_id, returns a normal, empty result rather than an error.
/ulta/product/reviewsproduct_id is required, taken from a search result's product_id field or a product page's URL (e.g. pimprod2020260). page is optional, 1-based, defaults to 1.
Notable response behavior:
rating_count, average_rating, recommended_ratio, and rating_histogram are the product's site-wide aggregate rating summary, not just this page. rating_histogram is the count of ratings per star, ascending: index 0 is 1-star, index 4 is 5-star.product_id, returns a normal, empty result (count: 0, total_reviews: 0) rather than an error -- the review source does not distinguish an unknown product id from a real, reviewless product.product_id returns 400 before any upstream request is made.| Field | Filled in, of 10 checked | Values in the sample |
|---|---|---|
| id | 10 | |
| rating | 10 | 3 to 5, median 5 |
| headline | 10 | |
| body | 10 | |
| author | 10 | |
| location | 10 | |
| verified_purchase | 10 | true in 0 of 10 |
| created_at | 10 | 2026-09-15 to 2026-10-05 |
| updated_at | 10 | 2026-09-15 to 2026-10-06 |
| helpful_votes | 3 | 1 to 3, median 2 |
| not_helpful_votes | 1 | 1 |
| Parameter | Type | Required | Default | Description | Example |
|---|---|---|---|---|---|
| product_id | string | Yes | Ulta product id, from a search result's product_id field | pimprod2020260 | |
| page | integer | No | 1 | Result page, 1-based, defaults to 1 | 1 |
| x-api-key (header) | string | Yes | API key required |
curl -X GET "https://api.crawlora.net/api/v1/ulta/product/reviews?product_id=pimprod2020260&page=1" \ -H "x-api-key: $CRAWLORA_API_KEY"
{
"code": 200,
"msg": "OK",
"data": {
"product_id": "pimprod2020260",
"page": 1,
"page_size": 10,
"total_pages": 203,
"total_reviews": 2028,
"rating_count": 11861,
"average_rating": 4.45,
"recommended_ratio": 0.66,
"rating_histogram": [
428,
380,
825,
2021,
8207
],
"count": 10,
"source_url": "https://display.powerreviews.com/...",
"fetched_at": "2026-08-11T10:00:00Z",
"reviews": [
{
"id": "585043647",
"rating": 5,
"headline": "Best mascara",
"body": "I have fairly long, thick eyelashes...",
"author": "ollie",
"location": "NYC",
"verified_purchase": false,
"created_at": "2026-08-01T12:30:29Z"
}
]
}
}Request schema
No body schema
Response schema
#/definitions/ulta.productReviewsResponseDoc
| Field | Type | Required | Enum | Bounds | Example | Description |
|---|---|---|---|---|---|---|
| code | integer | No | 200 | |||
| data | ulta.ProductReviewsResponse | No | ||||
| data.average_rating | number | No | ||||
| data.count | integer | No | ||||
| data.fetched_at | string | No | ||||
| data.page | integer | No | ||||
| data.page_size | integer | No | ||||
| data.product_id | string | No | ||||
| data.rating_count | integer | No | RatingCount, AverageRating, RecommendedRatio, and RatingHistogram are the product's site-wide aggregate rating summary, not just this page -- absent (zero-valued) for a product with no reviews yet. | |||
| data.rating_histogram | array | No | RatingHistogram is the count of ratings per star, ascending: index 0 is 1-star, index 4 is 5-star. | |||
| data.recommended_ratio | number | No | ||||
| data.reviews | array | No | ||||
| data.reviews[].author | string | No | ||||
| data.reviews[].body | string | No | ||||
| data.reviews[].created_at | string | No | ||||
| data.reviews[].headline | string | No | ||||
| data.reviews[].helpful_votes | integer | No | ||||
| data.reviews[].id | string | No | ||||
| data.reviews[].location | string | No | ||||
| data.reviews[].not_helpful_votes | integer | No | ||||
| data.reviews[].rating | integer | No | ||||
| data.reviews[].updated_at | string | No | ||||
| data.reviews[].verified_purchase | boolean | No | ||||
| data.source_url | string | No | ||||
| data.total_pages | integer | No | ||||
| data.total_reviews | integer | No | ||||
| msg | string | No | OK |
| Status | Description | Schema |
|---|---|---|
| 400 | Bad Request | #/definitions/app.Response |
| 429 | Too Many Requests | #/definitions/app.Response |
| 503 | Service Unavailable | #/definitions/app.Response |
Use environment variables for secrets and keep Crawlora API keys server-side.
curl -X GET "https://api.crawlora.net/api/v1/ulta/product/reviews?product_id=pimprod2020260&page=1" \
-H "x-api-key: $CRAWLORA_API_KEY"