Docs menu

Ulta Beauty API endpoint

Ulta Beauty Product Q&A API

Returns one page of an Ulta Beauty product's customer questions, each with every answer it received. product_id is taken from a search result's product_id field or a product page's URL. A product with zero questions, or a well-formed but unrecognized product_id, returns a normal, empty result rather than an error.

GETapiKey3 credits/requestUlta Beautyulta.productQuestionsResponseDoc/ulta/product/questions

Endpoint facts

Method: GET
API path: /ulta/product/questions
Auth: apiKey
Credits: 3 credits/request
Charged on: Successful 2xx responses only
Platform: Ulta Beauty
Response schema: #/definitions/ulta.productQuestionsResponseDoc

Ulta Beauty Scraper API Try Ulta Beauty Product Q&A API in Playground Ulta Beauty API documentation

How this endpoint behaves

product_id is required, taken from a search result's product_id field or a product page's URL (e.g. pimprod2020260). page is optional, 1-based, defaults to 1.

Notable response behavior:

Each question's answers lists every answer it received, in the order the source returns them. is_expert marks an answer from a brand representative rather than a fellow customer.
A product with zero questions, or a well-formed but unrecognized product_id, returns a normal, empty result (count: 0, total_questions: 0) rather than an error -- the review source does not distinguish an unknown product id from a real, question-free product.
A malformed product_id returns 400 before any upstream request is made.

Live monitoring

Monitored request: GET /ulta/product/questions?product_id=pimprod2020260
Checks passed, 7 days to 14 Oct 2026: 99.9%
Median response time: 1.26 s

Current status of every endpoint

Sampled response

Request, 14 Oct 2026: GET /ulta/product/questions?product_id=pimprod2020260
Items in questions: 10
Fields filled in every checked item: 7

Field	Filled in, of 10 checked	Values in the sample
id	10
text	10
author	10
location	10
created_at	10	2025-09-12 to 2025-12-15
answer_count	10	1
answers	10	median 1 entry

Request parameters

Parameter	Type	Required	Default	Description	Example
product_id	string	Yes		Ulta product id, from a search result's product_id field	pimprod2020260
page	integer	No	1	Result page, 1-based, defaults to 1	1
x-api-key (header)	string	Yes		API key required

cURL example

curl -X GET "https://api.crawlora.net/api/v1/ulta/product/questions?product_id=pimprod2020260&page=1" \
  -H "x-api-key: $CRAWLORA_API_KEY"

Example JSON response

{
  "code": 200,
  "msg": "OK",
  "data": {
    "product_id": "pimprod2020260",
    "page": 1,
    "page_size": 10,
    "total_pages": 3,
    "total_questions": 62,
    "count": 10,
    "source_url": "https://display.powerreviews.com/...",
    "fetched_at": "2026-08-11T10:00:00Z",
    "questions": [
      {
        "id": "11248885",
        "text": "Is this a tubing mascara?",
        "author": "Ace",
        "location": "fl",
        "created_at": "2026-01-15T18:32:15Z",
        "answer_count": 1,
        "answers": [
          {
            "id": "571075350",
            "text": "Hi Ulta Customer. Thank you for reaching out...",
            "author": "Maybelline",
            "is_expert": true,
            "helpful_votes": 16,
            "created_at": "2026-02-02T08:56:52Z"
          }
        ]
      }
    ]
  }
}

Request schema

No body schema

Response schema

#/definitions/ulta.productQuestionsResponseDoc

Field	Type	Required	Example	Description
code	integer	No	200
data	ulta.ProductQuestionsResponse	No
data.count	integer	No		Number of questions returned on this page.
data.fetched_at	string	No		Time the data was fetched, in UTC (RFC 3339).
data.page	integer	No		Page number returned, starting at 1.
data.page_size	integer	No		Number of questions per page.
data.product_id	string	No		Ulta product id that was requested.
data.questions	array	No		Customer questions on this page, each with its answers.
data.questions[].answer_count	integer	No		Number of answers the question received.
data.questions[].answers	array	No		Answers the question received.
data.questions[].answers[].author	string	No		Display name of the answer's author.
data.questions[].answers[].created_at	string	No		Time the answer was posted, in UTC (RFC 3339).
data.questions[].answers[].helpful_votes	integer	No		Number of shoppers who marked the answer helpful.
data.questions[].answers[].id	string	No		Ulta answer id.
data.questions[].answers[].is_expert	boolean	No		Whether the answer comes from a brand representative rather than a fellow customer.
data.questions[].answers[].not_helpful_votes	integer	No		Number of shoppers who marked the answer not helpful.
data.questions[].answers[].text	string	No		Text of the answer.
data.questions[].author	string	No		Display name of the customer who asked the question.
data.questions[].created_at	string	No		Time the question was posted, in UTC (RFC 3339).
data.questions[].id	string	No		Ulta question id.
data.questions[].location	string	No		Location the asker gave, such as `fl`.
data.questions[].text	string	No		Text of the question.
data.source_url	string	No		URL the data was read from.
data.total_pages	integer	No		Total number of question pages for the product.
data.total_questions	integer	No		Total number of questions for the product.
msg	string	No	OK

Failure responses

Status	Description	Schema
400	Bad Request	#/definitions/app.Response
429	Too Many Requests	#/definitions/app.Response
503	Service Unavailable	#/definitions/app.Response

Code examples

Use environment variables for secrets and keep Crawlora API keys server-side.

curl -X GET "https://api.crawlora.net/api/v1/ulta/product/questions?product_id=pimprod2020260&page=1" \
  -H "x-api-key: $CRAWLORA_API_KEY"

Shared guides

Authentication Errors and retries Rate limits and credits Pricing Acceptable use

More Ulta Beauty endpoint docs Ulta Beauty Scraper API Ulta Beauty Categories API documentation Browse an Ulta Beauty category page API documentation Ulta Beauty Product Detail API documentation Ulta Beauty Product Reviews API documentation Search Ulta Beauty products API documentation Ulta Beauty Store Locator API documentation

Open in Playground Back to group

Docs menu

Ulta Beauty API endpoint

Ulta Beauty Product Q&A API

GETapiKey3 credits/requestUlta Beautyulta.productQuestionsResponseDoc/ulta/product/questions

Endpoint facts

Method: GET
API path: /ulta/product/questions
Auth: apiKey
Credits: 3 credits/request
Charged on: Successful 2xx responses only
Platform: Ulta Beauty
Response schema: #/definitions/ulta.productQuestionsResponseDoc

Ulta Beauty Scraper API Try Ulta Beauty Product Q&A API in Playground Ulta Beauty API documentation

How this endpoint behaves

product_id is required, taken from a search result's product_id field or a product page's URL (e.g. pimprod2020260). page is optional, 1-based, defaults to 1.

Notable response behavior:

Each question's answers lists every answer it received, in the order the source returns them. is_expert marks an answer from a brand representative rather than a fellow customer.
A product with zero questions, or a well-formed but unrecognized product_id, returns a normal, empty result (count: 0, total_questions: 0) rather than an error -- the review source does not distinguish an unknown product id from a real, question-free product.
A malformed product_id returns 400 before any upstream request is made.

Live monitoring

Monitored request: GET /ulta/product/questions?product_id=pimprod2020260
Checks passed, 7 days to 14 Oct 2026: 99.9%
Median response time: 1.26 s

Current status of every endpoint

Sampled response

Request, 14 Oct 2026: GET /ulta/product/questions?product_id=pimprod2020260
Items in questions: 10
Fields filled in every checked item: 7

Field	Filled in, of 10 checked	Values in the sample
id	10
text	10
author	10
location	10
created_at	10	2025-09-12 to 2025-12-15
answer_count	10	1
answers	10	median 1 entry

Request parameters

Parameter	Type	Required	Default	Description	Example
product_id	string	Yes		Ulta product id, from a search result's product_id field	pimprod2020260
page	integer	No	1	Result page, 1-based, defaults to 1	1
x-api-key (header)	string	Yes		API key required

cURL example

curl -X GET "https://api.crawlora.net/api/v1/ulta/product/questions?product_id=pimprod2020260&page=1" \
  -H "x-api-key: $CRAWLORA_API_KEY"

Example JSON response

{
  "code": 200,
  "msg": "OK",
  "data": {
    "product_id": "pimprod2020260",
    "page": 1,
    "page_size": 10,
    "total_pages": 3,
    "total_questions": 62,
    "count": 10,
    "source_url": "https://display.powerreviews.com/...",
    "fetched_at": "2026-08-11T10:00:00Z",
    "questions": [
      {
        "id": "11248885",
        "text": "Is this a tubing mascara?",
        "author": "Ace",
        "location": "fl",
        "created_at": "2026-01-15T18:32:15Z",
        "answer_count": 1,
        "answers": [
          {
            "id": "571075350",
            "text": "Hi Ulta Customer. Thank you for reaching out...",
            "author": "Maybelline",
            "is_expert": true,
            "helpful_votes": 16,
            "created_at": "2026-02-02T08:56:52Z"
          }
        ]
      }
    ]
  }
}

Request schema

No body schema

Response schema

#/definitions/ulta.productQuestionsResponseDoc

Field	Type	Required	Example	Description
code	integer	No	200
data	ulta.ProductQuestionsResponse	No
data.count	integer	No		Number of questions returned on this page.
data.fetched_at	string	No		Time the data was fetched, in UTC (RFC 3339).
data.page	integer	No		Page number returned, starting at 1.
data.page_size	integer	No		Number of questions per page.
data.product_id	string	No		Ulta product id that was requested.
data.questions	array	No		Customer questions on this page, each with its answers.
data.questions[].answer_count	integer	No		Number of answers the question received.
data.questions[].answers	array	No		Answers the question received.
data.questions[].answers[].author	string	No		Display name of the answer's author.
data.questions[].answers[].created_at	string	No		Time the answer was posted, in UTC (RFC 3339).
data.questions[].answers[].helpful_votes	integer	No		Number of shoppers who marked the answer helpful.
data.questions[].answers[].id	string	No		Ulta answer id.
data.questions[].answers[].is_expert	boolean	No		Whether the answer comes from a brand representative rather than a fellow customer.
data.questions[].answers[].not_helpful_votes	integer	No		Number of shoppers who marked the answer not helpful.
data.questions[].answers[].text	string	No		Text of the answer.
data.questions[].author	string	No		Display name of the customer who asked the question.
data.questions[].created_at	string	No		Time the question was posted, in UTC (RFC 3339).
data.questions[].id	string	No		Ulta question id.
data.questions[].location	string	No		Location the asker gave, such as `fl`.
data.questions[].text	string	No		Text of the question.
data.source_url	string	No		URL the data was read from.
data.total_pages	integer	No		Total number of question pages for the product.
data.total_questions	integer	No		Total number of questions for the product.
msg	string	No	OK

Failure responses

Status	Description	Schema
400	Bad Request	#/definitions/app.Response
429	Too Many Requests	#/definitions/app.Response
503	Service Unavailable	#/definitions/app.Response

Code examples

Use environment variables for secrets and keep Crawlora API keys server-side.

curl -X GET "https://api.crawlora.net/api/v1/ulta/product/questions?product_id=pimprod2020260&page=1" \
  -H "x-api-key: $CRAWLORA_API_KEY"

Shared guides

Authentication Errors and retries Rate limits and credits Pricing Acceptable use

Open in Playground Back to group

Ulta Beauty Product Q&A API

Endpoint facts

How this endpoint behaves

Live monitoring

Sampled response

Request parameters

cURL example

Example JSON response

Failure responses

Code examples

Shared guides

Related

Ulta Beauty Product Q&A API

Endpoint facts

How this endpoint behaves

Live monitoring

Sampled response

Request parameters

cURL example

Example JSON response

Failure responses

Code examples

Shared guides

Related