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Ulta Beauty API endpoint

Search Ulta Beauty products API

Searches Ulta Beauty's product catalog by keyword, with real page-based pagination. Returns products with brand, pricing, rating, and review count. An unrecognized/nonsense keyword returns a genuine empty result rather than a fallback set. Requesting a page beyond the available results returns a normal, empty result rather than an error.

GETapiKey3 credits/requestUlta Beautyulta.searchResponseDoc/ulta/search

Endpoint facts

Method: GET
API path: /ulta/search
Auth: apiKey
Credits: 3 credits/request
Charged on: Successful 2xx responses only
Platform: Ulta Beauty
Response schema: #/definitions/ulta.searchResponseDoc

Ulta Beauty Scraper API Try Search Ulta Beauty products API in Playground Ulta Beauty API documentation

How this endpoint behaves

query is required, 1 to 200 characters. page is optional, 1-based, defaults to 1.

Notable response behavior:

Pagination is real and page-based, 64 results per page. has_more is the upstream's own genuine "more pages available" marker: true on every page with more results after it, false on the real last page and on any page beyond it.
Requesting a page beyond the available results returns a normal 200 with an empty products array and has_more: false, not an error.
An unrecognized/nonsense query returns a genuine empty result (count: 0, result_count: 0) rather than a fallback set.
list_price/sale_price are Ulta's own display-formatted price strings (e.g. "$12.99 - $13.99"), since a search card's list price is often a range across a product's own color/shade variants -- use /ulta/product/{productId} for one variant's single resolved price.

Live monitoring

Monitored request: GET /ulta/search?query=mascara
Checks passed, 7 days to 14 Oct 2026: 100%
Median response time: 2.78 s

Current status of every endpoint

Sampled response

Request, 14 Oct 2026: GET /ulta/search?query=mascara
Items in products: 70
Fields filled in every checked item: 7
Fields empty in some or all items: 5

Field	Filled in, of 70 checked	Values in the sample
product_id	70
sku_id	70
brand_name	70	“Maybelline” and 21 other values
product_name	70	“Lash Sensational Sky High Mascara” and 69 other values
list_price	70	“$12.99 - $13.99” and 27 other values
promo_text	36	Free Gift with purchase (23), Bundle & Save! (13)
rating	69	3.5 to 4.8, median 4.3
review_count	69	3 to 24,530, median 1,870
variant_label	55	2 colors (21), 2 sizes (14), 3 colors (10) and 5 more
image_url	70	media.ultainc.com
url	70	ulta.com
sponsored	12	true in 12 of 12

Request parameters

Parameter	Type	Required	Default	Description	Example
query	string	Yes		Search keyword	mascara
page	integer	No	1	Result page, 1-based, defaults to 1	1
x-api-key (header)	string	Yes		API key required

cURL example

curl -X GET "https://api.crawlora.net/api/v1/ulta/search?query=mascara&page=1" \
  -H "x-api-key: $CRAWLORA_API_KEY"

Example JSON response

{
  "code": 200,
  "msg": "OK",
  "data": {
    "query": "mascara",
    "page": 1,
    "page_size": 64,
    "count": 3,
    "result_count": 382,
    "has_more": true,
    "products": [
      {
        "product_id": "pimprod2020260",
        "sku_id": "2574523",
        "brand_name": "Maybelline",
        "product_name": "Lash Sensational Sky High Mascara",
        "list_price": "$12.99 - $13.99",
        "rating": 4.5,
        "review_count": 11861,
        "variant_label": "9 colors",
        "image_url": "https://media.ulta.com/i/ulta/2574523",
        "url": "https://www.ulta.com/p/lash-sensational-sky-high-mascara-pimprod2020260?sku=2574523"
      }
    ],
    "source_url": "https://www.ulta.com/dxl/graphql?...",
    "fetched_at": "2026-08-10T10:00:00Z"
  }
}

Request schema

No body schema

Response schema

#/definitions/ulta.searchResponseDoc

Field	Type	Required	Example
code	integer	No	200
data	ulta.SearchResponse	No
data.count	integer	No
data.fetched_at	string	No
data.has_more	boolean	No
data.page	integer	No
data.page_size	integer	No
data.products	array	No
data.products[].brand_name	string	No
data.products[].discount	string	No
data.products[].image_url	string	No
data.products[].is_limited_stock	boolean	No
data.products[].list_price	string	No
data.products[].product_id	string	No
data.products[].product_name	string	No
data.products[].promo_text	string	No
data.products[].rating	number	No
data.products[].review_count	integer	No
data.products[].sale_price	string	No
data.products[].sku_id	string	No
data.products[].sponsored	boolean	No
data.products[].url	string	No
data.products[].variant_label	string	No
data.query	string	No
data.result_count	integer	No
data.source_url	string	No
msg	string	No	OK

Failure responses

Status	Description	Schema
400	Bad Request	#/definitions/app.Response
429	Too Many Requests	#/definitions/app.Response
503	Service Unavailable	#/definitions/app.Response

Code examples

Use environment variables for secrets and keep Crawlora API keys server-side.

curl -X GET "https://api.crawlora.net/api/v1/ulta/search?query=mascara&page=1" \
  -H "x-api-key: $CRAWLORA_API_KEY"

Shared guides

Authentication Errors and retries Rate limits and credits Pricing Acceptable use

More Ulta Beauty endpoint docs Ulta Beauty Scraper API Ulta Beauty Categories API documentation Browse an Ulta Beauty category page API documentation Ulta Beauty Product Detail API documentation Ulta Beauty Product Q&A API documentation Ulta Beauty Product Reviews API documentation Ulta Beauty Store Locator API documentation

Open in Playground Back to group

Docs menu

Ulta Beauty API endpoint

Search Ulta Beauty products API

GETapiKey3 credits/requestUlta Beautyulta.searchResponseDoc/ulta/search

Endpoint facts

Method: GET
API path: /ulta/search
Auth: apiKey
Credits: 3 credits/request
Charged on: Successful 2xx responses only
Platform: Ulta Beauty
Response schema: #/definitions/ulta.searchResponseDoc

Ulta Beauty Scraper API Try Search Ulta Beauty products API in Playground Ulta Beauty API documentation

How this endpoint behaves

query is required, 1 to 200 characters. page is optional, 1-based, defaults to 1.

Notable response behavior:

Pagination is real and page-based, 64 results per page. has_more is the upstream's own genuine "more pages available" marker: true on every page with more results after it, false on the real last page and on any page beyond it.
Requesting a page beyond the available results returns a normal 200 with an empty products array and has_more: false, not an error.
An unrecognized/nonsense query returns a genuine empty result (count: 0, result_count: 0) rather than a fallback set.
list_price/sale_price are Ulta's own display-formatted price strings (e.g. "$12.99 - $13.99"), since a search card's list price is often a range across a product's own color/shade variants -- use /ulta/product/{productId} for one variant's single resolved price.

Live monitoring

Monitored request: GET /ulta/search?query=mascara
Checks passed, 7 days to 14 Oct 2026: 100%
Median response time: 2.78 s

Current status of every endpoint

Sampled response

Request, 14 Oct 2026: GET /ulta/search?query=mascara
Items in products: 70
Fields filled in every checked item: 7
Fields empty in some or all items: 5

Field	Filled in, of 70 checked	Values in the sample
product_id	70
sku_id	70
brand_name	70	“Maybelline” and 21 other values
product_name	70	“Lash Sensational Sky High Mascara” and 69 other values
list_price	70	“$12.99 - $13.99” and 27 other values
promo_text	36	Free Gift with purchase (23), Bundle & Save! (13)
rating	69	3.5 to 4.8, median 4.3
review_count	69	3 to 24,530, median 1,870
variant_label	55	2 colors (21), 2 sizes (14), 3 colors (10) and 5 more
image_url	70	media.ultainc.com
url	70	ulta.com
sponsored	12	true in 12 of 12

Request parameters

Parameter	Type	Required	Default	Description	Example
query	string	Yes		Search keyword	mascara
page	integer	No	1	Result page, 1-based, defaults to 1	1
x-api-key (header)	string	Yes		API key required

cURL example

curl -X GET "https://api.crawlora.net/api/v1/ulta/search?query=mascara&page=1" \
  -H "x-api-key: $CRAWLORA_API_KEY"

Example JSON response

{
  "code": 200,
  "msg": "OK",
  "data": {
    "query": "mascara",
    "page": 1,
    "page_size": 64,
    "count": 3,
    "result_count": 382,
    "has_more": true,
    "products": [
      {
        "product_id": "pimprod2020260",
        "sku_id": "2574523",
        "brand_name": "Maybelline",
        "product_name": "Lash Sensational Sky High Mascara",
        "list_price": "$12.99 - $13.99",
        "rating": 4.5,
        "review_count": 11861,
        "variant_label": "9 colors",
        "image_url": "https://media.ulta.com/i/ulta/2574523",
        "url": "https://www.ulta.com/p/lash-sensational-sky-high-mascara-pimprod2020260?sku=2574523"
      }
    ],
    "source_url": "https://www.ulta.com/dxl/graphql?...",
    "fetched_at": "2026-08-10T10:00:00Z"
  }
}

Request schema

No body schema

Response schema

#/definitions/ulta.searchResponseDoc

Field	Type	Required	Example
code	integer	No	200
data	ulta.SearchResponse	No
data.count	integer	No
data.fetched_at	string	No
data.has_more	boolean	No
data.page	integer	No
data.page_size	integer	No
data.products	array	No
data.products[].brand_name	string	No
data.products[].discount	string	No
data.products[].image_url	string	No
data.products[].is_limited_stock	boolean	No
data.products[].list_price	string	No
data.products[].product_id	string	No
data.products[].product_name	string	No
data.products[].promo_text	string	No
data.products[].rating	number	No
data.products[].review_count	integer	No
data.products[].sale_price	string	No
data.products[].sku_id	string	No
data.products[].sponsored	boolean	No
data.products[].url	string	No
data.products[].variant_label	string	No
data.query	string	No
data.result_count	integer	No
data.source_url	string	No
msg	string	No	OK

Failure responses

Status	Description	Schema
400	Bad Request	#/definitions/app.Response
429	Too Many Requests	#/definitions/app.Response
503	Service Unavailable	#/definitions/app.Response

Code examples

Use environment variables for secrets and keep Crawlora API keys server-side.

curl -X GET "https://api.crawlora.net/api/v1/ulta/search?query=mascara&page=1" \
  -H "x-api-key: $CRAWLORA_API_KEY"

Shared guides

Authentication Errors and retries Rate limits and credits Pricing Acceptable use

Open in Playground Back to group

Search Ulta Beauty products API

Endpoint facts

How this endpoint behaves

Live monitoring

Sampled response

Request parameters

cURL example

Example JSON response

Failure responses

Code examples

Shared guides

Related

Search Ulta Beauty products API

Endpoint facts

How this endpoint behaves

Live monitoring

Sampled response

Request parameters

cURL example

Example JSON response

Failure responses

Code examples

Shared guides

Related